1. About Us

About us

Since 1937
Toyota believes that mobility goes beyond cars. Mobility is about “being of service”. It means providing universal, inclusive and accessible mobility solutions that offer the greatest number of options to the greatest number of people. It’s about overcoming challenges and making dreams come true.  

Toyota in Europe

Toyota Motor Europe NV/SA (TME) oversees the wholesale sales and marketing of Toyota, GR (GAZOO Racing) and Lexus vehicles and parts and accessories, as well as Toyota’s European manufacturing and engineering operations. Toyota directly employs over 24,000 people and has invested over EUR 11 billion in Europe since 1990. Its eight European manufacturing plants are located in Portugal, the UK, France, Poland, Czech Republic and Turkey. 

Today, there are approximately 16.5 million Toyota, GR and Lexus vehicles on European roads, whose drivers are supported by a network of 28 National Marketing and Sales Companies and around 2,800 retail sales outlets in 53 countries.

In Europe, TME launched the KINTO mobility brand, which offers a range of mobility services in 14 European countries. Furthermore, we are growing our business-to-business sales of zero-emission fuel cell products, together with engineering support

Contributing to the UN Sustainable Development Goals, Toyota is working to achieve carbon neutrality in its entire business across Europe. A historic leader in CO2 reduction in Europe, TME aims to achieve 100% CO2 reduction in all new vehicles in Western Europe by 2035 and will continue to offer a full range of electrified powertrains to customers across the region with its hybrid, plug-in hybrid, battery electric and fuel cell electric vehicles. When it comes to sustainability, Toyota is committed to going beyond zero. 

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Breaking stereotypes on girls and STEM Launching ‘Girls STEM the Future’ in partnership with JA Europe and Inspiring Girls International
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Toyota provides free access to Total Human Model for Safety Data shows strong take-up outside of automotive industry
KINTO introduces Toyota Mirai for car-sharing in Sweden With Mirai, KINTO Share aims to democratize the fuel cell technology and bring it closer to the user
Toyota Mirai breaks world record After breaking the record, Mirai was refuelled in 5 minutes
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Toyota starts EU production of 2nd generation FC modules More compact and lighter modules designed in 2 different formats
TME to supply fuel cell modules for train project The fuel cell power pack supplied will allow emission-free travelling by train without overhead line
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Toyota starts production of new 1.5L TNGA engine in Poland The engine will be installed in the conventional and hybrid versions of the Toyota Yaris and Toyota Yaris Cross.
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Toyota presents: Driven The story of NOTOX Driven to reconnect with the ocean through innovation with help from local resources. NOTOX is reshaping the impact of surfing on the environment.
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15 million hybrid electric vehicles global sales In January 2020, Toyota passed the milestone of more than 15 million hybrid electric vehicles (HEV) sales worldwide since the Prius was first launched in 1997.
10 million Toyota RAV4 sold The ground-breaking Toyota RAV4 reaches 10 million sales landmark across 26 years and five model generations.
Toyota supports local communities in Europe during COVID-19 What has been done so far by Toyota Motor Europe to respond to the needs of the communities in various ways.
CleverShuttle runs over 5 million km with Toyota Mirai fleet The German ride pooling service CleverShuttle has covered over five million kilometers with their Toyota Mirai fleet, without producing any tailpipe emissions.
Second generation Mirai Toyota is ready to take zero-emission fuel cell electric vehicle (FCEV) technology to new heights with the second generation Mirai concept.
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Stage 12 concludes the 2020 Dakar Rally Second place for Nasser Al-Attiyah as Fernando Alonso completes world's toughest race at the 2020 Dakar Rally.
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Toyota at Paris Motor Show 2018 Toyota has started a shift from being a pure car company towards becoming an overall mobility company – offering ever better mobility for all.
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Figure of the month: 90% 90% is the reduction of rear-end collisions thanks to Toyota’s set of advanced safety technologies
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Toyota Mirai powers through 200,000km test on European roads The car to contribute to a sustainable future society has been launched in Japan, the US and in EU.
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Toyota's Olympic and Paralympic partnership We’re incredibly proud to announce our partnership with the International Olympic Committee and the International Paralympic Committee until 2024.
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Toyota employees offer a helping hand in Belgium They all work at TME, have good ideas & a common goal – helping people in need. Who are they?
Toyota Hybrid beats Tesla in ADAC EcoTest Five stars for the Prius even under stricter test conditions
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Hydrogen power comes to Honsha Unleashing hydrogen’s potential to go far beyond just powering cars
Toyota Corolla’s 50th birthday party in Brussels The world's most popular car is celebrating its 50th anniversary
Students immersed in the Toyota Way Toyota Parts Centre Great Britain welcomes two British students
Amazing ride for a Toyota employee From factory to leading role in Connected Vehicles
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Toyota’s i-ROAD half way through Cité Lib by Ha:mo trial No more getting wet on a bike or frustrated in case of missing a bus if you live in Grenoble.
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Windscreen When driving your Toyota, you want to know that you can rely on your windscreen for excellent visibility and protection from the elements.
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Dodging Shadows Explore the FT-86 Open concept
i-ROLL, i-ROCK, i-ROAD Introducing the all-new, all-electric TOYOTA i-ROAD
Creating “The Wave” The new Toyota Motor Show stand design
Car development for Toyota and Lexus It all starts with a question
Collaborative agreement with BMW Group Left to right: Akio Toyoda (TMC President), Dr Norbert Reithofer (BMW CEO Chairman)
Auris. The Alternative. In a world where you think you only have one choice, we introduce the alternative.
Dakar glory for Toyota Imperial Team from South Africa A podium finish in the team’s second attempt at the world’s longest and toughest race
Mirai Marathon Toyota Mirai powers through long-distance road test